Looking Back: A Review of the 2016 Holiday Shopping Season


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What were the key drivers of the successful season? Beyond positive economic indicators, retailers and brands consistently incentivized holiday shoppers to shop their eCommerce sites and store locations, not only during key shopping events, but every week in between.

Download our 2016 HSS Review, in which we address many of the keys to the season, including:

  • Which weeks during HSS 2016 saw the deepest discounts?
  • When did specific product categories offer the best deals?
  • Did Black Friday offer the lowest prices on popular 2016 items?
  • How did retailers use opt-in email to capture consumers during lull periods?
  • What tactics were used to drive sales among last minute shoppers?