Trip driver promotions

 

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“Trip driver” is a term used to describe the promoted products that are most likely to bring shoppers into the store at a given time. As consumers plan their shopping trips around the best values, it’s up to brands and retailers to meet those demands and win business. Understanding the influence of trip drivers on competitive promotional strategy helps retailers and brands alike reach today's deal-savvy shoppers successfully.

Download our guide to learn some best practices in promoting trip drivers, including:

  • Understanding trip drivers
  • Reviewing the frequency of trip driver promotions
  • Comparing competitive promoted pricing and ad quality
  • Planning for key events and holidays
  • Amplifying trip driver promotions across media channels

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